Be real. Be fun. Be wrong.

• Stroll(er)ing over to breastfeeding class. #

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• catching up on past Late Night w/Jimmy Fallon on hulu. #

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Thanks to @missroque for sharing. Very funny post but I’m a sucker for the snark.

See the full offer here.

Marketing Directors who are looking to cash-in on twitter should spend sometime REALLY thinking about what is compelling to the twitter community. This may mean delaying your “campaign” until you actually have a great idea but it’s well worth it because 1.) the backlash could be brutal and, 2.) isn’t there enough mediocre crap in the world already?

Thank you Gary Vaynerchuk.

Jeffrey Kalmikoff references this video and has some insightful commentary that expands on the notion of traditional strategies that is worth checking out too.

• The line for #moon at Castrowas long but theater is HUGE. #
• Lunch @ the Ramp. It’s officially summer #
• 7:15pm tickets to Star Trek @ Kabuki. woot! woot! #

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I grabbed this slide from Tara Hunt’s presentation Design Wuffie at An Event Apart on May 4, 2009.

As opposed to…

In true ++wuffie fashion, the entire presentation is available on SlideShare.

I took some layout liberty and mashed up the above slides with the points that mean the most to me.

• Back in SF after a “must have #paloalto Creamery Tuna Melt” trip. Ran into @chrismessina and @daveman692 on their way back to FB. yay! #
• Nearly got to tell our soon-to-arrive daughter how @chrismessina broke her waters! #
• Researching charitable vehicle donation. May give in and start researching 3rd party services that manage the process. SO much paperwork! #

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I wasn’t able to attend the Creating Infectious Action Mini Conference at Stanford yesterday- a big bummer because my friend Pedraum from Apple was speaking not to mention that this free conference represents one of the great perks of living in/near the center of the web.

I’m hoping to catch the entirety of the presentation soon- they are currently working to get the archive video up either on ustream or on stanford video podcasts. For now, here’s a nice slice of the final panel discussion section of the mini conference. The question each panelist is “How do you find the party starters and evangilists?” and is followed by some brief but useful insights on best-practice use of user analytics.

Leslie Kilgore - CMO @ Netflix
DJ Patil - Chief Scientist @ LinkedIn
Jason Goldman - VP of Product @ Twitter

• Behind the pitchers mound @ Giants game- no better place to be #
• Signed up with MyFarm and we start getting weekly veggies from a “farm” on 25th & Dolores next week. So cool! http://is.gd/pO7w #
• I joined twitter on 11 July 2007: 654 days ago. You? http://whendidyoujointwitter.com #twitterbirth #
• Nice post on how to track #swineflu. 4 easy steps. http://is.gd/uyJ2 #
• guess who found the number for the internet!: http://twitpic.com/40lq2 #

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The questions seem a bit pedestrian but the insights concerning product development, marketing, and growth strategies are great.

Here are a few excerpts that struck a chord with me.

On catering to a niche market:

Our product was our biggest marketing. As a small company with a limited budget, the [best] way to message to your consumer is actually your product. Our product had to be great to wear and actually say something to the consumer [so that] he could represent himself as a basketball player.

On brand differentiation:

The most important thing was that AND 1 was a basketball-only brand. We felt that we couldn’t occupy the consumer’s mind for all of footwear and apparel in athletics. We wanted to make sure that when you thought of basketball, you thought of AND 1 first.

On expanding your product categories:

When you start to grow as a business, [you want to] keep growing and be as big as you possibly can be. That conflicts with continuing to be true to who you are as a company and servicing the same consumer.

Thanks to Nivi for tweeting about the interview.