Be real. Be fun. Be wrong.

Experiments and observations in social marketing

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Interesting FB Connect Integration

April 25th, 2011 · eCommerce, social media tools

The challenge with most brands attempting to utilize this level of Facebook Connect integration is the seasonality of their product. Seems like Levi’s is using sku-specific reviews, likes, purchases, etc.

A better experience would be to see what anyone in my network has tweeted, purchased, liked, etc. instead of what only my FB friends have liked.

One more example of how a platform agnostic social graph could make the web a better place.

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iPad POSLavu

April 13th, 2011 · point of sale

Mission Cheese opened today in my neighborhood. I already love this place because a.) passion for cheese was how the restaurant idea was born b.) the owner used to fund the extra $12k they ended up needing to open c.) they are small and innovative- down to their POS system which runs on an iPad

Mission Cheese is one of a handful of San Francisco restaurants first to use POS Lavu. At a quick glance both in-person and online POS Lavu exemplifies the simple and intuitive user experience that Apple hardware has made available with the iPhone and iPad.



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Paper Packaging Upgrade

February 15th, 2011 · packaging

Read the full article and see more photos and video on the original post at Toxel.

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HootSuite How To

February 7th, 2011 · brand strategy, social media tools

The Next Web posted this interview and how-to with Dave Olson from HootSuite. TNW recommends that existing HootSuite users have their account open before starting the video and I totally concur. Dave moves fast and the 19 minutes is dense with info and tips. For those short on time you can skip the first two minutes of niceties and get to the meat.

HootSuite Ninja from The Next Web on Vimeo.

Note that the information is a few months old so new HS features have undoubtedly been added but the info is still relevant.

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Thank you tpdsaa

January 31st, 2011 · brand strategy, crowdsourcing, social media tools

Thank you  tpdsaa. You made my Monday.

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Jawbone’s Jambox Packaging = Noice

January 30th, 2011 · brand strategy, packaging


photo photo



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Nice Use of QR Codes on Product Tags

September 14th, 2010 · labels, user generated content

The RememberMe artwork is a collaborative project with the Oxfam shop, near Contact Theatre. Leading up to FutureEverything, a research assistant will be based in the shop and recording brief stories about the donated objects into a microphone: where they acquired it, the memories attached and any associated stories.  This audio clip will be linked to an RFID tag and QR code.


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ur twitter metrics r hiding n direct traffic

May 4th, 2010 · brand strategy, social media tools

From the number of mumbles I heard when this was announced at the web 2.0 Applied Communilytics Intensive I’m pretty sure I’m not the only one who didn’t know…

Less than 20% of tweets are posted on the twitter web interface. The majority of remaining traffic is driven by twitter clients like TweetDeck, Tweetie, Twhirl, Because these twitter clients aren’t browsers they don’t pass along referrer data so they register as “direct traffic” in google analytics.

@yoast posted The analytics issue with Twitter way back in Jan 2009 (doh!) that explains the issue further.

This is obviously important if your one of those smart marketers who is tracking your campaign performance but it’s also important because the folks linking from a tweet will behave very differently from genuine direct traffic and could screw up your site usage analysis.

@kortina from shows you how to differentiate the google analytics “direct traffic” that came from typing in an url from the other “direct traffic” within the existing google reporting segments.

One pre-campaign solution that was proposed by many (including @acroll and @seanpower at the web 2.0 intensive) was to use utm source tags in your twitter campaign links so google analytics can properly identify the referrer traffic. Of course most of the short url options offer analytics if your willing to do some aggregating for your campaign report.

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Quick Glance at Current eCom on Facebook

March 12th, 2010 · eCommerce, social media tools

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Nice Nike Press Kit Example

March 2nd, 2010 · brand strategy, labels



Leave it to Nike with there bottomless pit of money to come up with an idea that can be easily adapted for any cash-strapped startup. Here’s a quick list of what you’ll need:

  • dig through your recycle bin to find a few acceptable bottles
  • soak them overnight to remove the labels and get them squeaky clean
  • cut the bottle in half and stuff the product in
  • make a graphic that will print nicely on a shipping label (the most common plastic bottle is about 8 inches diameter so Avery 5126 is perfect). Don’t forget to include a dotted line in the graphic to indicate where to cut open.
  • apply the label
  • distribute

NOTCOT has a great post describing the Nike kit in detail with lots more pictures.

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