Be real. Be fun. Be wrong.

Experiments and observations in social marketing

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Entries from July 2008

Crowdsourced Fabrics by BonBon Kakku

July 15th, 2008 · No Comments · crowdsourcing

BonBon Kakku is not the first company to apply crowdsourcing to fabrics. They MAY be the first finnish company to do it but I know of at least one other and I’m sure there are more But Naked & Angry seems to be moving a bit slow in adding both new designs and valuable user [...]

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Announcement = Excitement = Anticipation = Queue = Queue = Queue = Queue = Queue = Queue

July 11th, 2008 · No Comments · Uncategorized

I bought my 8GB iPhone on the first day they where made available. I hadn’t intended to be one of “the first” crowd but when we showed up at the Apple store in San Francisco around 11am there was NO LINE. No line to enter the store No line at the Genius Bar that was [...]

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Is it time for the CEO to Twitter?

July 8th, 2008 · No Comments · social media tools

“As with participation in most forms of social media, Twitter requires your executive to have an authentic voice. “If you’re on Twitter, just make sure you are passionate about it and showing your true personality,” says Hsieh. “Don’t think of Twitter as a place to put your marketing messages; use Twitter the way you would [...]

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What the f**k is social media?

July 7th, 2008 · No Comments · brand strategy, social media tools

| View | Upload your own Nicely done, Marta Kagan. Originally found on SixtySecondView

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Influencia Interactive Media Conference

July 7th, 2008 · No Comments · social media tools

Highlights from May 2008 Canadian conference focused on interactive media. Found on BloggingMeBloggingYou

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Hoxdon Square & People Powered

July 7th, 2008 · No Comments · crowdsourcing

hoxton square Originally uploaded by a-m-a-n-d-a Met up with Lisa and Richard at the Moo offices in London to talk about the People Powered group. A few ideas got tossed around but the biggest request was for more time in the day. Moo is on fire: planning their annual summer bash in London, just launched [...]

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Why Companies Need Web 2.0

July 7th, 2008 · 1 Comment · social media tools

Nice (and brief) commentary by Mike Schaffner on how businesses can easily put web 2.0 tools to use: RSS can be used to push order-status information directly to a customer’s company intranet. Have employees use a MySpace or Facebook-type site to introduce themselves to the company. These can also be a resource to help employees [...]

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