Be real. Be fun. Be wrong.

My friend Jon and I where chatting about the value of user generated content and he mentioned that backcountry.com had a killer consumer review section on their product pages. I took a quick look at a vest I’ve been considering for my hubby and was surprised at the depth of consumer content that was included. [...]

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One of my least favorite marketing tasks is producing business cards. They’re usually in high demand three weeks before trade shows- right around the time that there are a LOT of other high demand projects in preparation for the trade show. In general I think business cards are pretty uninspired and really, how many people [...]

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30yrs ago the Ramones didnt sell T’s at their shows. Now Ramones T’s have outsold albums 10:1. From: Buying In # Powered by Twitter Tools.

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Some people have an ever-growing collage of printed (sometimes laminated) affirmations surrounding their bathroom mirror. Stuff like “I have infinite worth and unlimited potential.” or “I desire and expect a miracle concerning my life!” or “God is my pilot.” I tend to like more bold and snarky forms of inspiration. Little phrases that tap the [...]

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My friend Julian Dasovic turned me onto Marketing Sherpa’s weekly case study newsletter last year. The case studies are pretty broad in terms of industry and strategy and I typically find at least one in every weekly email that sparks my interest. This week’s newsletter included a nice PDF synopsis report of their editor’s top [...]

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looking forward to lunching with Meghan @ChromeBagsSF # just finished putting my pediatrician interview questions together. Bringing the 1-star yelp review to the interview for comment. # Off to pick up new glasses & get a donut # Heading home from grocery shopping & lunch with @lizzyB at Monks Kettle. # Checkout dude at wholefoods [...]

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