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Experiments and observations in social marketing

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Entries from March 2009

Wise Advice on Building Customer Communities

March 31st, 2009 · No Comments · brand strategy, social media tools, user generated content

Amy Muller, Get Satisfaction’s Chief Community Officer, presented the ten core principles that every community manager should know. Designed as a holistic overview of what it takes to make open customer dialog work, this short presentation and discussion is required viewing for anybody who deals with customers publicly. The ten commandments that Amy introduces and [...]

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