The questions seem a bit pedestrian but the insights concerning product development, marketing, and growth strategies are great. Here are a few excerpts that struck a chord with me. On catering to a niche market: Our product was our biggest marketing. As a small company with a limited budget, the [best] way to message to [...]
Entries from April 2009
Interview with founder of AND 1 ($100M+) sports brand
April 25th, 2009 · 1 Comment · brand strategy
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Concise & Informative Report: How Marketers Use Social Media
April 24th, 2009 · No Comments · social media tools
I was browsing Facebook’s Alltop page today and stumbled on a March 24th posting on Michael Stelzner’s Social Media Marketing Industry Report. The report includes data from the 880 marketers that where surveyed including a great one: “What are the top 10 social media questions you want answered?”. Other major topics covered in the report [...]
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Brand Jacking and Subvertising
April 16th, 2009 · No Comments · Uncategorized
From Crackle: Brand Jacking and Subvertising
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