Be real. Be fun. Be wrong.

Thanks to @missroque for sharing. Very funny post but I’m a sucker for the snark. See the full offer here. Marketing Directors who are looking to cash-in on twitter should spend sometime REALLY thinking about what is compelling to the twitter community. This may mean delaying your “campaign” until you actually have a great idea [...]

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Thank you Gary Vaynerchuk. Jeffrey Kalmikoff references this video and has some insightful commentary that expands on the notion of traditional strategies that is worth checking out too.

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