Be real. Be fun. Be wrong.

Experiments and observations in social marketing

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Entries from July 2009

Crowdsourcing Music Video

July 23rd, 2009 · No Comments · crowdsourcing

Most of you have already seen this video by now. This much ingenuity makes it’s rounds pretty quickly. Rob Walker recently posted an interesting insight on the video and how it might represent an “amateur aesthetic” and the “idea of collaboration” vs. actual collaboration. I would have liked to think it was true-blue crowdsourcing but [...]

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Customization in Retail Enviro

July 23rd, 2009 · 2 Comments · brand strategy, customization

RT @AdaptivePath: Just launched a new case study about our work with Mission Bicycle. Mission Bicycle Retail Experience from Adaptive Path on Vimeo.

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