Be real. Be fun. Be wrong.

Experiments and observations in social marketing

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Entries from September 2009

Advertising, Down Splat!

September 20th, 2009 · No Comments · Uncategorized

This is such a clever campaign. Kudos to Bell & Partners.

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Tide + Gymboree = BFF

September 19th, 2009 · No Comments · brand strategy

It occurred to me as I was walking out of Gymboree with my free sample of Tide stain remover that I haven’t seen Tide on the shelf of my grocery store for a long time. No doubt that is due to the fact that I primarily shop at my neighborhood grocer who only offer Seventh [...]

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