Be real. Be fun. Be wrong.

@kevinrose just tweeted about the partnership Digg.com and TOMS formed for holiday 2009.

Partnerships are such a great way to reach new customers and to expand the marketing/product/infrastructure ideas your noodling. In the past I’ve had the wonderful opportunity to work on Timbuk2 + Threadless product and retail partnership programs and Headlands Center for the Arts + Timbuk2 artist partnership program. Both programs where affirmations of how adding innovative thinkers outside of your own company can produce results WAY beyond what your internal team alone can reach.
Who would you LOVE to partner with? Once you have the answer, get busy linkingin.