Be real. Be fun. Be wrong.

Just stumbled across this advertisement that Leo Burnett did for Toyota way back in 2007. If you jumped past the video you should know that the leaves are a byproduct of banana harvesting and are typically destroyed. I actually think this would have been even better if they hadn’t cleaned and pressed the leaf both [...]

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Trident has a broad consumer base that *might* make print advertising a relevant format. This ad would seem to indicate that Trident’s marketing team understands that one-way brand messaging is less valuable than the voice of their consumers. Given that @TridentLayers’ first tweet was just four weeks before the ad hit the stands it seems [...]

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