Be real. Be fun. Be wrong.

Trident has a broad consumer base that *might* make print advertising a relevant format. This ad would seem to indicate that Trident’s marketing team understands that one-way brand messaging is less valuable than the voice of their consumers.

Given that @TridentLayers’ first tweet was just four weeks before the ad hit the stands it seems like direct conversations with their customers is new for Trident, at least as it applies to twitter. Good. The more direct product feedback you can get the better your product will be.

In classic social mediagasm fashion 90% of the tweets in the last 24 hours have been about the advertisement and not about the gum.