Be real. Be fun. Be wrong.

from NOTCOT

Leave it to Nike with there bottomless pit of money to come up with an idea that can be easily adapted for any cash-strapped startup. Here’s a quick list of what you’ll need:

• dig through your recycle bin to find a few acceptable bottles
• soak them overnight to remove the labels and get them squeaky clean
• cut the bottle in half and stuff the product in
• make a graphic that will print nicely on a shipping label (the most common plastic bottle is about 8 inches diameter so Avery 5126 is perfect). Don’t forget to include a dotted line in the graphic to indicate where to cut open.
• apply the label
• distribute

NOTCOT has a great post describing the Nike kit in detail with lots more pictures.