Be real. Be fun. Be wrong.

Patti Roll has experience with stuff like: shop-in-shop programs for Mountain Hardwear and The North Face, brand development and community sourcing for Timbuk2, and site merchandising and traffic analysis for Walmart.com. What turns her on the most are brands that rock at creating irrationally loyal customers. She’s super-hot! for disruptive marketing that leverages peerfluence, doesn’t sucker punch mother nature, and makes traditional marketing tactics look lame.