Be real. Be fun. Be wrong.

From the number of mumbles I heard when this was announced at the web 2.0 Applied Communilytics Intensive I’m pretty sure I’m not the only one who didn’t know… Less than 20% of tweets are posted on the twitter web interface. The majority of remaining traffic is driven by twitter clients like TweetDeck, Tweetie, Twhirl, [...]

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Leave it to Nike with there bottomless pit of money to come up with an idea that can be easily adapted for any cash-strapped startup. Here’s a quick list of what you’ll need: dig through your recycle bin to find a few acceptable bottles soak them overnight to remove the labels and get them squeaky [...]

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Trident has a broad consumer base that *might* make print advertising a relevant format. This ad would seem to indicate that Trident’s marketing team understands that one-way brand messaging is less valuable than the voice of their consumers. Given that @TridentLayers’ first tweet was just four weeks before the ad hit the stands it seems [...]

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@kevinrose just tweeted about the partnership Digg.com and TOMS formed for holiday 2009. Partnerships are such a great way to reach new customers and to expand the marketing/product/infrastructure ideas your noodling. In the past I’ve had the wonderful opportunity to work on Timbuk2 + Threadless product and retail partnership programs and Headlands Center for the [...]

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Nice little post from the Marketing folks at Moo re: recent insights for successful trade show presence after their eight-city tour. Full article. MOO BOOTH Originally uploaded by danksy

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…Glass more after watching this video. Didn’t think it was possible but there it is, more love.

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It occurred to me as I was walking out of Gymboree with my free sample of Tide stain remover that I haven’t seen Tide on the shelf of my grocery store for a long time. No doubt that is due to the fact that I primarily shop at my neighborhood grocer who only offer Seventh [...]

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RT @AdaptivePath: Just launched a new case study about our work with Mission Bicycle. Mission Bicycle Retail Experience from Adaptive Path on Vimeo.

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I grabbed this slide from Tara Hunt‘s presentation Design Wuffie at An Event Apart on May 4, 2009. As opposed to… In true ++wuffie fashion, the entire presentation is available on SlideShare. I took some layout liberty and mashed up the above slides with the points that mean the most to me.

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I wasn’t able to attend the Creating Infectious Action Mini Conference at Stanford yesterday- a big bummer because my friend Pedraum from Apple was speaking not to mention that this free conference represents one of the great perks of living in/near the center of the web. I’m hoping to catch the entirety of the presentation [...]

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