Be real. Be fun. Be wrong.

Leave it to Nike with there bottomless pit of money to come up with an idea that can be easily adapted for any cash-strapped startup. Here’s a quick list of what you’ll need: dig through your recycle bin to find a few acceptable bottles soak them overnight to remove the labels and get them squeaky [...]

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My friend Julian Dasovic turned me onto Marketing Sherpa’s weekly case study newsletter last year. The case studies are pretty broad in terms of industry and strategy and I typically find at least one in every weekly email that sparks my interest. This week’s newsletter included a nice PDF synopsis report of their editor’s top [...]

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Timbuk2 ships the vast majority of their direct to consumer orders in plastic bags. The bags themselves have some post consumer recycle material but it’s still packaging that would normally head straight to the landfill. I love packaging that makes someone pause before they toss it into the trash (or recycle) bin. Apple does an [...]

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I love finding little hidden messages in clothes and cards and whatnot. Like every once in a while BAPE releases a gold version of their brand label vs. their regular brown version. I fought (and I do mean two bouts and nearly a black eye) for adding a little bad-word-find to our Made in SF [...]

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