Be real. Be fun. Be wrong.

One of my least favorite marketing tasks is producing business cards. They’re usually in high demand three weeks before trade shows- right around the time that there are a LOT of other high demand projects in preparation for the trade show. In general I think business cards are pretty uninspired and really, how many people [...]

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Timbuk2 ships the vast majority of their direct to consumer orders in plastic bags. The bags themselves have some post consumer recycle material but it’s still packaging that would normally head straight to the landfill. I love packaging that makes someone pause before they toss it into the trash (or recycle) bin. Apple does an [...]

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Just over a year ago I met with Lane Becker to talk about how a new service called Get Satisfaction could help Timbuk2 integrate user content into our website. At the time the Get Satisfaction team where launching the first widget that they promised we could easily pop a few lines of code into our [...]

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Timbuk2 was blessed with a pretty active online brand community when I joined the Marketing team in February of 2007. One of these communities was the flickr folks who where tagging their images with “timbuk2″ and the folks who where posting images of their timbuk2 bags to the whatsinyourbag pool on flickr. I thought then, [...]

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I love finding little hidden messages in clothes and cards and whatnot. Like every once in a while BAPE releases a gold version of their brand label vs. their regular brown version. I fought (and I do mean two bouts and nearly a black eye) for adding a little bad-word-find to our Made in SF [...]

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