Be real. Be fun. Be wrong.

From the number of mumbles I heard when this was announced at the web 2.0 Applied Communilytics Intensive I’m pretty sure I’m not the only one who didn’t know… Less than 20% of tweets are posted on the twitter web interface. The majority of remaining traffic is driven by twitter clients like TweetDeck, Tweetie, Twhirl, [...]

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The Conversation Prism by Brian Solis and Jesse Thomas

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Trident has a broad consumer base that *might* make print advertising a relevant format. This ad would seem to indicate that Trident’s marketing team understands that one-way brand messaging is less valuable than the voice of their consumers. Given that @TridentLayers’ first tweet was just four weeks before the ad hit the stands it seems [...]

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I grabbed this slide from Tara Hunt‘s presentation Design Wuffie at An Event Apart on May 4, 2009. As opposed to… In true ++wuffie fashion, the entire presentation is available on SlideShare. I took some layout liberty and mashed up the above slides with the points that mean the most to me.

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I wasn’t able to attend the Creating Infectious Action Mini Conference at Stanford yesterday- a big bummer because my friend Pedraum from Apple was speaking not to mention that this free conference represents one of the great perks of living in/near the center of the web. I’m hoping to catch the entirety of the presentation [...]

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I was browsing Facebook’s Alltop page today and stumbled on a March 24th posting on Michael Stelzner’s Social Media Marketing Industry Report. The report includes data from the 880 marketers that where surveyed including a great one: “What are the top 10 social media questions you want answered?”. Other major topics covered in the report [...]

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Amy Muller, Get Satisfaction’s Chief Community Officer, presented the ten core principles that every community manager should know. Designed as a holistic overview of what it takes to make open customer dialog work, this short presentation and discussion is required viewing for anybody who deals with customers publicly. The ten commandments that Amy introduces and [...]

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My friend Julian Dasovic turned me onto Marketing Sherpa’s weekly case study newsletter last year. The case studies are pretty broad in terms of industry and strategy and I typically find at least one in every weekly email that sparks my interest. This week’s newsletter included a nice PDF synopsis report of their editor’s top [...]

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“As with participation in most forms of social media, Twitter requires your executive to have an authentic voice. “If you’re on Twitter, just make sure you are passionate about it and showing your true personality,” says Hsieh. “Don’t think of Twitter as a place to put your marketing messages; use Twitter the way you would [...]

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