Be real. Be fun. Be wrong.

Just stumbled across this advertisement that Leo Burnett did for Toyota way back in 2007. If you jumped past the video you should know that the leaves are a byproduct of banana harvesting and are typically destroyed. I actually think this would have been even better if they hadn’t cleaned and pressed the leaf both [...]

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Looks like the five sheet workbook I used to use (2001) has been rolled into a 99 cent app.

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From Michael Arrington at TechCrunch Here’s Some PR For You, CDNetworks

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This is such a clever campaign. Kudos to Bell & Partners.

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Thanks to @missroque for sharing. Very funny post but I’m a sucker for the snark. See the full offer here. Marketing Directors who are looking to cash-in on twitter should spend sometime REALLY thinking about what is compelling to the twitter community. This may mean delaying your “campaign” until you actually have a great idea [...]

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Thank you Gary Vaynerchuk. Jeffrey Kalmikoff references this video and has some insightful commentary that expands on the notion of traditional strategies that is worth checking out too.

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From Crackle: Brand Jacking and Subvertising

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30yrs ago the Ramones didnt sell T’s at their shows. Now Ramones T’s have outsold albums 10:1. From: Buying In # Powered by Twitter Tools.

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Some people have an ever-growing collage of printed (sometimes laminated) affirmations surrounding their bathroom mirror. Stuff like “I have infinite worth and unlimited potential.” or “I desire and expect a miracle concerning my life!” or “God is my pilot.” I tend to like more bold and snarky forms of inspiration. Little phrases that tap the [...]

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My friend Julian Dasovic turned me onto Marketing Sherpa’s weekly case study newsletter last year. The case studies are pretty broad in terms of industry and strategy and I typically find at least one in every weekly email that sparks my interest. This week’s newsletter included a nice PDF synopsis report of their editor’s top [...]

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