Trident has a broad consumer base that *might* make print advertising a relevant format. This ad would seem to indicate that Trident’s marketing team understands that one-way brand messaging is less valuable than the voice of their consumers. Given that @TridentLayers’ first tweet was just four weeks before the ad hit the stands it seems [...]
Entries Tagged as 'user generated content'
Trident Attempts to Keep Print Mktg Relevant
December 22nd, 2009 · No Comments · brand strategy, social media tools, user generated content
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Wise Advice on Building Customer Communities
March 31st, 2009 · No Comments · brand strategy, social media tools, user generated content
Amy Muller, Get Satisfaction’s Chief Community Officer, presented the ten core principles that every community manager should know. Designed as a holistic overview of what it takes to make open customer dialog work, this short presentation and discussion is required viewing for anybody who deals with customers publicly. The ten commandments that Amy introduces and [...]
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Backcountry.com Leverages UGC with Product Wall
February 17th, 2009 · 2 Comments · user generated content
My friend Jon and I where chatting about the value of user generated content and he mentioned that backcountry.com had a killer consumer review section on their product pages. I took a quick look at a vest I’ve been considering for my hubby and was surprised at the depth of consumer content that was included. [...]
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